Website creation of a school of aesthetic cosmetology

An experienced modern school of aesthetic cosmetology that was founded in 2009. Annually, they train specialists who have decided to improve their skill level or master a new profession in the beauty industry, which is dynamically developing and promising.

Their programs are constantly adapted to the needs of the market, so you are guaranteed to master the knowledge that will always have increased interest among visitors of cosmetology salons.

• Develop a website for advertising to achieve maximum conversion;
• Think over and implement the page structure and sales funnel;
• Achieve the maximum possible page loading speed;
• Make clear navigation on the page for easy obtaining of any information needed by the user;
• Pay attention to informing directly about the course;
• Collect all requests in the CRM system for convenient processing of leads;
• Implement a convenient admin panel for fast content management at any time.

First of all, an analysis of competitors, the target audience and client requests was conducted. This allowed to clearly understand the needs and wishes of future website users, and take them into account when developing the website.

The UI design of the website was developed on the basis of a template, taking into account the limited budget, but with adaptation to the company’s branding and some unique blocks.

Best practices were used in the development of the website to achieve the maximum result. The website loads very quickly and works correctly on any devices, screens, browsers.

An admin panel based on WordPress was set up for the website, which is a rational choice for this project. It is easy to use and provides a high level of security. An instruction for use was also developed for the client.

An informative page dedicated directly to the course being sold was developed separately. All information about the training is logically structured and presented in an understandable, convenient format.

The collection of requests in KeyCRM via API was organized. Google Analytics was also set up on the website with tracking of all conversions and targeted actions.