Website creation for a trading company in the metallurgical field in order to attract new clients and increase sales

ZIONMET is a diversified trading company dealing with various primary / secondary metals and metallurgical industry wastes. The sphere of the company’s interests covers the processing of various concentrates, scrap and wastes into products with high added value, as well as international supplies of high-purity alloys and raw materials for foundries.

They cooperate with large manufacturers around the world to guarantee clients a reliable source of supplies around the world: in the EU and North America. All their materials are distributed through customs warehouses in Rotterdam, Baltimore, Hong Kong and other cities.

Develop a website for business, oriented towards clients, that clearly informs about the advantages and a wide range of products:

• Classify and organize in a convenient format materials and their specifications;
• Present supply volumes and main product categories in the form of infographics;
• Show the network of warehouses covering the territories of Europe and North America;
• Implement a news section to maintain regular communication with clients and partners, providing up-to-date information about innovations in the company.

Clarity, understandability, speed.

During the design development, an analysis of competitors and the target audience, requests of clients and partners was conducted. This allowed to clearly understand the needs and wishes of future website users, and take them into account when developing the UX design. Considering the main task of the website “informing clients and partners about the company’s work”, navigation was carefully worked out, users can reach the necessary information in a few clicks.

The website’s UI design meets the latest trends and the client’s wishes. It is concise so as not to overload the user’s attention, but to concentrate it on performing targeted actions.

During development, best practices were applied to achieve a high website loading speed, because this is an important factor for website users and organic promotion of the website in search engines.

An admin panel based on WordPress was set up for the website, which is a rational choice for this project. It is easy to use and provides a high level of security. An instruction for use was also developed for the client.