Corporate website redesign for a leading real estate developer in Ukraine

Perfect Group is a developer of residential and commercial real estate with projects in Kyiv, Bukovel and other cities across Ukraine. The old website looked dated, and the client also wanted to make it easier to manage residential complex pages and their content.

The archived mobile pages show this clearly: the “About us” section opened with one large solid block of text, and the catalog filters took up half of the screen. An additional challenge was to update and expand the filter structure and improve how they look and work in the new design.

The goal of the main project was to refresh the look of the website and give the company more convenient tools for presenting its properties.

Based on a prototype provided by the client’s marketing manager, we developed a new design, adapted the pages for mobile devices, and built a WordPress website with a convenient admin panel. We set up the catalogs, flexible page blocks, lead transfer to the CRM and basic SEO settings. The website works in Ukrainian and English. We recorded a video guide on using the admin panel for the client’s staff; filling the site with content remained on their side.

Catalog, price and currency

The Perfect Group catalog contains more than 25 projects. We updated the search by property parameters and price: the visitor changes the conditions, and the list of residential complexes instantly shows matching options without reloading the page.

The currency switcher changes not only the amounts on the cards: the price filter also takes the selected currency into account. Visitors do not need to recalculate their budget manually to find a suitable complex. Exchange rates are updated automatically.

From residential complex to apartment

Each residential complex page has its own catalog of floor plans with filters. Some complexes have dozens of plans, others have hundreds. For choosing a section, we added an interactive 2D plan of the building. It lets buyers start with the complex, move on to a section and view the relevant floor plans without searching for them in a general list.

The complex pages follow a single structure, but it can be flexibly adjusted: blocks can be turned on, off, or added depending on the specifics of each project. This lets the client’s team build pages and add new residential complexes through the admin panel on their own, without involving developers.

Leads with their source in the CRM

We integrated the website forms with the client’s CRM. Along with the contact details, the UTM tags of the ad campaign, the page and the block the request was sent from are passed on. The sales department sees the source of every lead and understands what exactly interested the buyer.

After the update, the website became not just more modern-looking, but a convenient tool for the Perfect Group team:

• Marketing autonomy: the client can independently assemble pages for new residential complexes from flexible blocks and manage the catalog without involving developers.
• Transparent analytics: thanks to the automatic transfer of UTM tags and lead context to the CRM, the sales department can track the performance of ad campaigns more accurately.
• Speed: according to Google, both the mobile and desktop versions of the website are in the green zone based on real-visitor data. For users this means fast loading, instant response to taps and a stable page where elements do not “jump” as they appear.

The main indicator of success for us was the continued cooperation: after the main corporate website was completed, Perfect Group commissioned two more separate residential complex websites from us. The New Tone project has already been launched, and Live it “Lebedynyi” is technically ready and being filled with content by the client.