Website redesign for an aesthetic cosmetology school: a landing page built for advertising campaigns

Beauty International School is a school of aesthetic cosmetology in Dnipro, founded in 2009. People come to the school to learn the cosmetologist profession or to upgrade their qualifications.

The school’s previous website looked outdated. Its structure also consisted of many short sections, which made it hard to find the information you needed, and there was no mobile version at all.

The school needed a website built for advertising: a person clicks an ad, gets to know the school and the course, and submits a request. The website had three requirements: it had to load fast, requests had to reach the CRM, and the admin panel had to be convenient, so that content could be changed quickly without a developer.

We started by analyzing competitors and the school’s audience, and used that to plan the structure of the landing page. Then we prepared the design, built the layout with mobile adaptation and set up the WordPress admin panel. For the school’s staff we wrote an instruction on working in the admin panel.

While planning the structure, we decided to put the course on a separate page. That keeps the main landing page uncluttered and lets us describe the course in more detail.

The website has three calls to action: enrolling in the course, signing up for a free trial lesson, and the “Try to be a model” request. Requests come through two channels. We connected the forms to KeyCRM via API so the school can manage all its clients conveniently in one system. We also built a Telegram bot that sends requests to the messenger, so a manager can respond quickly even when away from a computer. We also set up Google Analytics to track conversions and target actions on the website.

• Instead of a confusing website, a clean, modern landing page and a separate course page as an effective platform for launching ads.
• The website loads fast, and the school can change content on its own through the WordPress admin panel.